Marvel’s Avengers is not selling well. To counter the slow sales Crystal Dynamics is adding more content. The hope is keeping it going will bring the fans back for the live service.
“The HD Games sub-segment posted an operating loss as initial sales of ‘Marvel’s Avengers’ were lower than we had expected and unable to completely offset the amortization of the game’s development costs. In the second half of the fiscal year (“2H”), we hope to make up for slow initial sales by offering ample additional content to grow our sales,” Matsuda said.
During the Q&A the game was also addressed, including its affect on the HD Games sub-segment during Quarter 2.
“Absent factors associated with “Marvel’s Avengers” the sub-segment would have been in the black. In addition to the amortization of that game’s development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward,” Matsuda said.”
Article:Marvel’s Avengers Is Adding Lots of Additional Content to Counter Slow Sales (comicbook.com)
If you like what you see please hit the like and follow buttons. As always this is Jcphotog now Jcrcomicarts saying thank you for reading.
