The print market only shrank by 1% in 2020. Astounding considering that print is constantly losing to digital in every field. So how why is not happening in Japan? Well it is due to Demon Slayer boom. Since the anime has been getting world wide release the manga sales soon followed.
“The monthly publication journal Shuppan Geppо̄ revealed on Monday that Japanese sales of print books and magazines fell 1% in 2020 compared to the previous year. This is the smallest per-year decline since 2006. The journal attributes the small decline due to an increase in reading in Japan as a result of the new coronavirus disease (COVID-19), as well as the successful “boom” of Koyoharu Gotouge‘s Demon Slayer: Kimetsu no Yaiba manga and its related publications. Sales of children’s books also increased following school closures due to COVID-19.
Sales of print publications reached 1.2 trillion yen (about US$11.8 billion) in 2020, which marks the 16th year in a row of declining sales. Books sales decreased 0.9% to 666 billion yen (about US$6.4 million), and magazines decreased 1.1% to 558 billion yen (about US$5.4 million).”
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